Learning Portfolio 1 – Item 2

Question 2: Examples of Aesthetic-Usability Effect

EXAMPLE 1 – Apple

Apple product is a good example of the aesthetic usability effect. The battle of apple vs windows has been going on for years, which phone is better or which computer is better? Etc. everyone knows windows run faster, runs more products, etc. So why do most people prefer apple to windows? It’s because Apple has pretty much always released their products first, so people would buy their new product then get used to how an apple products work, then trying a windows product and not liking it cause its different to what they are used to, in (Lidwell, Holden & Butler, 200) says “in a study of how people use computers, researchers found that early impressions influenced long-term attitudes about their quality of use. That’s not the only case, the design of Apple products as well helps the case, even though most products have a simple look, Apple product gives out a sophisticated look, giving you a classy vibe.5597918732_7e4eae508e_o.jpg

Example 2 – Google

Another good example is the website Google. Google uses aesthetic-usability effect principle that’s why google is the number one search engine. Google has the best aesthetic design for a search engine, it’s very simple, it has the logo, a search bar and just a few buttons like search and I’m feeling lucky. Then nothing else, just filled with whitespaces unless you customize your homepage the way you want, adding themes and widgets. Using the customization settings to customize your homepage allows you to add more aesthetic elements, like color and size etc. creating a positive relation with the user, so if there is a problem within the design, people will be more tolerable with the flaws since they have a positive relation with the product (Lidwell, Holden & Bulter, 2013). That isn’t all Google was the first search engine to actually interact with customers, having a simple design and not crowded with ads, making people use to how the search engine google works.


Example 3 – Ferrari

The vehicle Ferrari meets the exception of Aesthetic usability effect. The Ferrari has always been an attractive, sophisticated car, we usually see the car in a red colour, just by adding this aesthetic element, convey thought and feeling towards the car (Lidwell, Holden & Butler, 2003). The colour red is known as fast, making people know this car is a fast car as well that red is a highly visible colour able to focus attention quickly and also red excite emotions and motivate us to take action. As well the design of the Ferrari’s are usually simple and mostly the same, the shape of the car lets us know it’s a sports car, like the Lamborghini or the Mclaren, they have a slightly similar body type to the Ferrari.

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Learning Portfolio 1

Question 1 – Summary of Aesthetic-Usability Effect 

To summarise this article, it would be how the perception of Aesthetic Designs are affected with usability. How more aesthetic designs have a higher probability of use since it looks easier to use, even if they are not easier to use, whereas a more usable, less-aesthetic design is less often used because of complicated and un-simple design (Lidwell, Holden & Butler, 2003)

How first impressions on a design are difficult to change and can evoke change in attitudes about their quality and use. For example in (Stephens, 2010) it was said that specific experimental design aspects relating to the riding environment, scenery or associated features on a bike path can influence a person decision on what specific route to take.

How that aesthetics is important to how a design is used, those aesthetic designs have a better effect at arousing a positive attitude than unaesthetic designs, making it easier for people to accept the design problems in aesthetic designs since its simple and that they already have a positive attitude towards it. That aesthetics brings person connection to people (Schlatter & Levinson, 2013)

That personal connection is a key factor to long-term usability and overall success of the design. For example, the maturation of science and technology created a problem to differentiate products to other products. So developing a new aesthetic design method solely to support customer feelings called Kansei and the quality evaluated by customer feelings called Kansei quality. Analyzing customer feelings on the product to design a final product to affect how customers feel about the product differentiating it from other products (Kobayashi, Kinuma & Higashi, 2016).

So when creating a design, always try to get an aesthetic design. Since an aesthetic design is perceived to be easier to use, more readily accept and used over time, and promote creative thinking and problem solving. As well that aesthetic designs can arouse a positive relationship with people and make it easier for people to accept the design problems.


Kobayashi, M., Kinumura, T., & Higashi, M. (2015). A Method for Supporting Aesthetic Design Based on the Analysis of the Relationships between Customer Kansei and Aesthetic Element. Computer-Aided Design and Applications13(3), 281-288. doi:10.1080/16864360.2015.1114385

Stephens, A. W., & Edith Cowan University. Faculty of Education and Arts. (2010). Improving the aesthetic and other experiential design aspects of bicycle paths in western australia

Sonderegger, A., & Sauer, J. (2010). The influence of design aesthetics in usability testing: Effects on user performance and perceived usability. Applied Ergonomics,41(3), 403-410. doi:10.1016/j.apergo.2009.09.002

Schlatter, T., Levinson, D. A., Ebook Library, & Books24x7, I. (2013). Visual usability: Principles and practices for designing digital applications. Amsterdam: Morgan Kaufmann Publishers is an imprint of Elsevier.

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of Design (pp. 18‐19). Massachusetts: Rockport.