Learning Portfolio 1 – Item 2

Question 2: Examples of Aesthetic-Usability Effect

EXAMPLE 1 – Apple

Apple product is a good example of the aesthetic usability effect. The battle of apple vs windows has been going on for years, which phone is better or which computer is better? Etc. everyone knows windows run faster, runs more products, etc. So why do most people prefer apple to windows? It’s because Apple has pretty much always released their products first, so people would buy their new product then get used to how an apple products work, then trying a windows product and not liking it cause its different to what they are used to, in (Lidwell, Holden & Butler, 200) says “in a study of how people use computers, researchers found that early impressions influenced long-term attitudes about their quality of use. That’s not the only case, the design of Apple products as well helps the case, even though most products have a simple look, Apple product gives out a sophisticated look, giving you a classy vibe.5597918732_7e4eae508e_o.jpg

Example 2 – Google

Another good example is the website Google. Google uses aesthetic-usability effect principle that’s why google is the number one search engine. Google has the best aesthetic design for a search engine, it’s very simple, it has the logo, a search bar and just a few buttons like search and I’m feeling lucky. Then nothing else, just filled with whitespaces unless you customize your homepage the way you want, adding themes and widgets. Using the customization settings to customize your homepage allows you to add more aesthetic elements, like color and size etc. creating a positive relation with the user, so if there is a problem within the design, people will be more tolerable with the flaws since they have a positive relation with the product (Lidwell, Holden & Bulter, 2013). That isn’t all Google was the first search engine to actually interact with customers, having a simple design and not crowded with ads, making people use to how the search engine google works.


Example 3 – Ferrari

The vehicle Ferrari meets the exception of Aesthetic usability effect. The Ferrari has always been an attractive, sophisticated car, we usually see the car in a red colour, just by adding this aesthetic element, convey thought and feeling towards the car (Lidwell, Holden & Butler, 2003). The colour red is known as fast, making people know this car is a fast car as well that red is a highly visible colour able to focus attention quickly and also red excite emotions and motivate us to take action. As well the design of the Ferrari’s are usually simple and mostly the same, the shape of the car lets us know it’s a sports car, like the Lamborghini or the Mclaren, they have a slightly similar body type to the Ferrari.

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